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Comments
on "42 Rules of Cold
Calling Executives"
Reading
this book will deliver the following benefits: - A
renewed understanding of the philosophies, standards, and demands of the telesales
industry on the highest professional level.
- A
refined vision of the depth and breadth of the telesales industry and of its opportunities
for using creativity, dedication, and personal energy to achieve professional
success.
- A challenge to offer one's personal
best effort in the pursuit of professional satisfaction and financial rewards
offered by telesales.
- Identification and practical
use of available technologies and resources to promote unbounded success in the
telesales profession.
- Practical advice and
specific techniques supplying how-to solutions to telesales challenges.
If
you are part of sales management looking to give your team something to help them
with cold calling challenges or are an account rep wanting better results, this
book is for you. In it, you will learn and explore: - Easy
to implement methods to improve performance
- Real
life examples of what leading agencies is doing
- Techniques
for making cold calling easier
- Ways to deliver
consistent results
Endorsements
of "42 Rules of Cold Calling Executives": "Our
research shows that lead generation and early identification of buying cycles
are top challenges for companies today. The Vanella Group has been successfully
meeting these challenges for its high-tech clients for the past 7 years. Mari
Anne Vanella now shares the rules she's developed and her company follows to ensure
success in this critical area of sales."
Barry Trailer, Managing
Partner, CSO Insights
"I worked with Mari Anne initially on
a cornerstone project for Compaq/HP that proved to be wildly successful. Mari
Anne's business savvy, enthusiasm, resourcefulness and experience are to be admired
as she has artfully and scientifically developed the holy grail of lead generation,
the key elixir that all companies need."
Keith Clark, Vice President
Executive Sales and Consulting, Enterprise Software-CSG
"Mari
Anne has the recipe to successful cold calling. She is definitely the expert in
an area that many find so difficult. That she is now sharing her practices is
something that should not be missed out on. The 42 Rules is easy to read and will
prove valuable for even the most seasoned reps and Sales Management."
Bob
Karr, CEO, Link Silicon Valley, LLC
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| About the Author |  |
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Mari Anne Vanella is the founder and CEO of The Vanella Group, Inc.,
a Telesales firm serving the high-tech industry based in the Silicon Valley. For
over 20 years, Mari Anne has designed and executed outbound calling practices
that outperform traditional methods. She has worked with companies such as HP,
Borland Software, Cisco, Guidewire Software, Savvion, and many others helping
them identify opportunities for their sales organizations. |
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