Titles: Available Business | Upcoming Business | Consumer

• Internet Your Way to a New Job (summary, more details)
• Wealthy U (summary, more details)
• Marketing Campaign Development (summary, more details)
• Overcoming Inventoritis (summary, more details)
• I'm on Facebook -- Now What??? (summary, more details)
• The Emergence of The Relationship Economy(summary, more details)
• Marketing Thought (summary, more details)
• Global Warming Executive Predictions (summary, more details)
• Happy About Knowing What to Expect in 2008 (summary, more details)
• Communicating The American Way (summary, more details)
• Are We Ready for a Female or an African American President? (summary, more details)
• Collaboration 2.0 (summary, more details)
• Happy About Being a Baby Boomer (summary, more details)
• They Made It! (summary, , more details)
• Rule #1: Stop Talking! (summary, more details)
• Expert Product Management (summary, more details)
• Awakening Social Responsibility (summary, more details)
• Foolosophy (summary, more details)
• I'm On LinkedIn -- Now What??? (summary, more details)
• Scrappy Project Management (summary, more details)
• 42 Rules of Marketing (summary, more details)
• Offshoring Secrets (summary, more details)
• Happy About Working to Stay Young (summary, more details)
• The Home Run Hitter's Guide to Fundraising (summary, more details)
• Tales From The Networking Community (summary, more details)
• Happy About Tax Relief (summary, more details)
• Climbing the Ladder of Business Intelligence (summary, more details)
• Moving From Vision to Reality (summary, more details)
• Confessions of a Resilient Entrepreneur (summary, more details)
• Happy About People-To-People Lending with Prosper.com (summary, more details)
• Happy About Apartment Management (summary, more details)
• Memoirs of the Money Lady (summary, more details)
• Happy About Online Networking (summary, more details)
• The Business Rule Revolution (summary, more details)
• Happy About Global Software Test Automation (summary, more details)
• Happy About Joint Venturing (summary, more details)
• Happy About LinkedIn for Recruiting (summary, more details)
• Happy About Website Payments with PayPal (summary, more details
• Happy About Outsourcing (summary, more details)
• Happy About Knowing What to Expect in 2007 (free eBook, Out of Print, more details)
• Happy About Knowing What to Expect in 2006 (free eBook, Out of Print, more details)
• Happy About Knowing What to Expect in 2005 (free eBook, Out of Print, more details)

• 42 Rules of Cold Calling Executives (more details)
• Happy about Customer Service (more details)
• Happy About CEO Excellence (more details)
• Happy About Open Source (more details)
• Blitz The Ladder (more details)
• 42 Rules for Working Moms (more details)

Internet Your Way to a New Job

This book will provide you what you need to know and step you through the process of online job searching, professional branding, social and professional networking, and career building with uncomplicated advice, tips, and techniques on how to effectively find a new job and grow your career.

More Details

Wealthy U

'Wealthy U' offers you a safe, proven method to debunk money myths, beliefs and superstitions that limit your wealth potential. This book increases your productivity by changing the way you think about money. Wealthy U counters negative, outdated money beliefs encouraging you to take positive action towards your dreams. Heartfelt financial success stories tell the real truth about the journey to wealth and the wisdom.

More Details

Marketing Campaign Development

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.

You will learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.

More Details

Overcoming Inventoritis

Overcoming Inventoritis, a largely psychological disorder, is important to anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of Thomas Edison, the World’s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. Be wary of taking a lead from the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and broke.

More Details

I'm on Facebook -- Now What???

Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook to figure out you can do to optimize the use of this tool.

More Details

The Emergence of The Relationship Economy

The Web is steadily becoming a utility of the masses. We have become familiar with using the Web for communicating, surfing, shopping, receiving information in different forms, and a host of other usage attributes--both personal and professional.

The Web economy has largely been fed by advertisers vying for eyeballs and attention. Advertisers have been a fundamental resource of the Web economy. When a change occurs that alters the old models and creates improved models with a promise of higher returns, then changes are likely to create systemic shifts across the entire Web that influence the system from end to end.

More Details

Marketing Thought: Tools, Tactics, and Strategies that Drive Results

Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.

The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results.

More Details

Global Warming Executive Predictions

Global Warming use to be an interesting academic discussion that was only talked about amongst the environmental activists. That is no longer the case. The topic of Global Warming is a household discussion. The impact of this phenomenon is far reaching. It impacts our business, our domestic politics and international relations. Global Warming will have an impact in every area of our lives. This book collects the opinions of today’s thought leaders on the subject. How will this phenomenon affect you and your business?

Read what the experts have to say.

More Details

Happy About Knowing What to Expect in 2008

Wouldn't it be great to have a good handle on what will happen this year to make sure you could plan around it? This book provides a series of answers. For 2008, we have contributions from 50 executives with a number of interesting predictions.

Mitchell Levy has been making extremely accurate predictions since 1998. Read about his previous predictions to see how much credibility you'll give to this year's trends. It's a fun and entertaining read. You will be glad you spent the time and will be happy with you're new perspective.

More Details

Communicating the American Way

This book is a guide on U.S. business communication practices intended for foreign-born professionals who already possess good English skills, and yet want to become more effective communicators in the U.S. workplace.

Based on real-life corporate and professional situations, the book offers actionable advice and practical tips both for the seasoned international professional and for the young graduate.

After an initial, short description of the U.S. culture, the book discusses a number of communication challenges foreigners typically face in the business world: running meetings, using email, talking on the phone, standing out in job interviews, giving a speech or presentation, dealing with reporters, and speaking English like a leader.

More Details

Are we Ready for a Female and/or African American President?

Is the US ready for a female or African American President? The primary election of 2008 presents the country with the unique opportunity to elect either a female or an African American to the highest office in the land. The notion of a major party having two of their leading candidates being female or African American really leaves open the possibility. Is the country ready? This book collects the thoughts of many of today’s thought leaders when they answer that question. The responses are thought provoking. This question is no longer a philosophical one.

More Details

Collaboration 2.0

You Should Read This Book If you use any type of collaboration technology from IM/Chat to a virtual team space. The book is most beneficial for teams, groups, departments, cross-organizational teams and distributed organizations that are looking at some of the Web 2.0 technologies focused on communication, collaboration and interaction.

The Authors' Goals are to help you grasp the full array of tools available. This is to allow for effective choices tp be made based on the best vehicles for the context, capacity, physical organization, desired outcomes and purposes of the collaboration. We want our readers to develop competence and capacity as conscious communicators and collaborative process designers.

More Details

Happy About Being a Baby Boomer: Facing Our Newfound Longevity

The goal of this book is to kick-start boomers into dealing with the issue NOW, before they become ill or too old to work. Boomers must first face the fact of their probable longevity so they can then put a concrete plan into place. They must figure out how much it is going to cost just for the basics of living several more decades than planned. Only then can they figure out how much money (if any) they will have left for family, education, recreation and legacy.

• The life expectancy of Baby Boomers (born 1946-1964)
• The health care issues you will face
• How to calculate your Longevity Cost
• Which lifestyle adjustments you will have to make
• Where to find the money to pay for your newfound longevity

More Details

They Made It!

Readers of this book will benefit from seeing the personal side of these Silicon Valley/US/Overseas executives interviewed and by getting insight into how they live and how they got to where they are today. Many inspiring stories will motivate you to emulate those interviewed for the book. Additionally, there are lessons learned, 12 Recipes for Success and policy implications based on the status of H1-B visas, the employment of foreign-born professionals and the potential for missing out on attracting future leaders from abroad.

This book will help you to:

• To gain insight into the way leaders from different countries and cultures act and think To understand cultural differences and what influences these differences can have
• To get to know leading entrepreneurs from a more personal, approachable side
• To know what awaits you if you plan to come to the US/Silicon Valley to work or develop your own start-up
• To hear the individual voices speak about their own development - what did they have to face, what obstacles did they overcome?

More Details

Rule #1: Stop Talking! A Guide to Listening

This book teaches the fundamentals of listening, starting with an explanation of the importance of listening and then delving into listening "rules," which are accompanied by practical guidelines and explanations. Following chapters recognize and work with beliefs that interfere with—or "short circuit"—listening.

This book will help you to:

• Become a better listener—and encourage others to listen
• Open the mind while still being a savvy, critical listener
• Nurture healthy relationships and repair troubled ones
• Boost customer satisfaction and business success
• Listen to yourself to create the life you truly want
  

More Details

Book: Expert Product Management

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Topics include:

• Creating product roadmaps
• Running effective beta programs
• Planning and running high-impact product launches